Wednesday, July 06, 2005


This was a 1974 handbill for a planned all-nighter. In developing the institution the Midnite Show was for several years we had to learn on the fly what would work, or not. Which called for trial and error.

This movie marathon, all night event was promoted in the same manner we used for Midnite Shows -- a handbill campaign in the Fan District and tailor-made radio spots on WGOE-AM.

Well, as it turned out, five flicks was overkill and all night got old at 4 a.m. The turnout was lackluster. From that we learned midnight was cool, all night was too much. So we went back to Midnite Shows.

Hey, trial and error only pays off when you knew when to quit.

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